Farm Talk

Front page stories

February 19, 2013

“So God made a farmer.” strikes a chord


Parsons, Kansas — Thirty-second spots during the Super Bowl cost advertisers $3.8 to $4 million dollars.

The commercial is the latest in Dodge’s “Guts, Glory, Ram” campaign. Along with Harvey’s voice, it features artistic still pictures by 10 well-known photographers including renowned National Geographic photographer William Albert Allard.

Harvey’s narration ends on a farm scene with the superimposed phrase, “To the farmer in all of us.”

“Somebody who'd bale a family together with the soft strong bonds of sharing, who would laugh and then sigh, and then reply, with smiling eyes, when his son says he wants to spend his life ‘doing what dad does.’ So God made a farmer.”

Although there are Dodge trucks in the background of a couple of the scenes, the two-minute ad makes no product mention at all until the commercial ends and the Dodge Ram logo — along with the FFA logo — appears on the screen.

In addition to raising awareness of the Dodge Ram and farmers, the ad will benefit the Indianapolis-based National FFA Organization, which is getting a donation for each download or share of the ad. The ad is now on YouTube and the Ram Truck site.

The intention is to raise $1 million for the FFA, according to reports.

Paul Harvey, an icon with a generation of Americans for his “rest of the story” and his sign-off, “Good day!” passed away in 2009. The Tulsa, Okla., native was known for his conservative views and was a adamant supporter of FFA.

He fell out of favor with many in agriculture, however, when he began voicing strong support for the animal rights movement.

Many farmers and farm groups urged their local radio stations to drop his program.

The Super Bowl commercial ends with a photo of a Dodge truck parked in front of a livestock confinement building.

Text of the poem and video of the commercial are available online by searching for, “So God Made a Farmer.”£


Text Only
Front page stories
  • beanhook_3954.jpg Walkin' Beans

    Herbicide-resistant weeds haunting soybean growers are forcing the resurgence of a retro-farming technique the experts refer to as “hand-roguing.”
    When I was a kid, it was simply called “walkin’ beans.”

    July 29, 2014 1 Photo

  • FSFS_3753.jpg Big crowds, cool weather at Four State Farm Show

    The 40th annual Four State Farm Show welcomed over 20,000 visitors this past weekend in Pittsburg, Kan.

    July 22, 2014 6 Photos

  • ADSC_0124_2012.jpg Final preparations taking place for the 40th Four State Farm Show

    The Four State Farm Show is this Friday, Saturday and Sunday, and preparations are well underway.

    July 15, 2014 1 Photo

  • DSC_0076.jpg Leadership

    A Girard FFA member returned from this year’s Kansas State FFA Convention as the organization’s new vice president.

    July 8, 2014 1 Photo

  • soybeans_emerg.jpg Record beans, less corn planted

    American farmers have planted less corn than in any year since 2010 but more soybeans than ever, as expected.

    July 8, 2014 1 Photo

  • BlaineLotz_2014WLACChamp.jpg Edna man is world champion auctioneer

    Blaine Lotz of Edna, Kan. proved his world-class auctioneering talent recently at the Livestock Marketing Association’s  World Livestock Auctioneer Championship in Knoxville, Ia.

    July 1, 2014 1 Photo

  • hereford.jpg North American cattle numbers tight

    Record high feeder cattle prices leave no doubt that U.S. feeder cattle supplies are extremely tight.  On January 1, estimated feeder supplies were down 2.7 percent over the previous year amid indications of heifer retention.

    July 1, 2014 1 Photo

  • wheat_0036.jpg Wheat yields, quality better than expected

    Wheat harvest is underway around the area and early reports are looking better than many producers had previously thought.

    June 24, 2014 2 Photos

  • Kansas farmland prices remain stable in June

    Stable farm incomes, timely rain and international instability have helped keep Kansas farmland values relatively unchanged from a year ago, despite concerns from some economists that an agriculture bubble might be on the verge of deflating.

    June 24, 2014

  • osagecotour_3421.jpg Cattlemen tour Osage Hills ranches

    Miles of cattlemen in trucks snaked through the Osage Hills last weekend for the 80th annual Osage County Cattlemen’s Tour.

    June 17, 2014 2 Photos

Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Seasonal Content